Atlas & Ophelia

Client

Atlas & Ophelia

Disciplines

Identity, Print, Lettering, & Environment

Scope

Brand Strategy, Logo System, Lettering, Packaging, & Signage

Atlas & Ophelia is a modern apothecary based in Denver, Colorado that deeply believes in nature’s profound ability to heal.

BIG /

An untested brand in an already saturated market, Atlas & Ophelia brought both their passion and fear to the table.

Brave //

Stepping into the heavily laden, now age spiritual marketplace, armed with a core product line based in ancient healing practices, the apothecary needed a design solution that felt established, but also fresh, new—sophisticated—in its appearance and evocative in its experience, connecting the company with its consumer.

bold ///

Create a sense of establishment through a strong and consistent brand voice, messaging, striking typography, natural tones, subtle textures, and a stunning brand system that engages the company’s consumers with heart and alluring minimalistic design.

 
A&O Logo System-02.jpg
A&O Logo System-01.jpg
SPRINGSCO-0868.jpg
Sage.jpg
Rose.jpg
Logo 2.jpg
PRODUCT LINE 2.jpg
Signage.jpg
apothecary_wall2.jpg
A&O Logo System-04.jpg